Diploma Project of my Bachelor in visual communication at the University of Art and Design of Geneva.
This project is tiled in two parts that works as both sides of the usage of our personal data.
The first part is an ad published by Dig Data Corporation. It shows the seductive and hypnotising communication strategies of the big firms and forces the public to gradually enter a deeply intimate relationship with an artificial intelligence based on his own personal data.
The second part the first edition of the bi-annual newspaper Dig Data from february 2018. It contains a collection of sources from different origins (sociological studies, video documentaries retranscriptions, press articles …) discussing issues related to the use of personal data.
This project was awarded by the 2018 Bea Foundation for Young Artists prize, as well as a selection for the 2018 Hans Wilsdorf Foundation Award.