Creation of the graphic identity of the ramen bar Kumo, run by Ben&Léo.
The identity of Kumo was inspired by the Japanese calligraphic universe. The images displayed in the window and throughout the restaurant are a reference to the texture created by the ink on the canvas and are simultaneously leaving space for imagination on their interpretation; mystery landscapes, vegetables,… The logo, that had its inspiration from Japanese seals, is used as a signature through stamp marks on the different medium of communication. It was built on the same grid as the wall tile which allowed us to make a delicate intervention on the walls of the restaurant.
Project realised in collaboration with Manon Schaefer.