A modular, dynamic typographic system punctuates the exhibition, adapting to various surfaces, contexts and media: light beams mapped onto a physical structure, outdoor signage, t-shirts, flyers, interactive website.
The Universty of Arts and Design of Geneva (HEAD) participated to the Salone del Mobile 2017 in Milano. Our “Salone” invited visitors to discover twelve projects conceived as ludic antidotes to a world filled with screens. Designed distractions that coerce us into playful and shared forms of interaction. Everyone plays. Electronic. Analog. Social. Play is a form of connection. Social platforms feign connecting us, but in the end they just leave us in limbo. Inversely, play is superficial by design, while secretly inviting us into a deeper understanding of each other and of our own limits.
The Salone Ludico invites visitors to explore the nature of play. Projects range in scope and scale from robotic mixologists and domotic hi-fi to infinite rooms where space itself becomes the play station. For the more adventurous, an underground club proposes a redefinition of the speedy games room with updated parlour games of strategy and chance.